Seido's Latest News - Discount, new products & more

June Special Discount

10% OFF a product selection (until June 26th, 3 pm JPT)

June Special Discount!

Hello fellow Budoka!

We are already in the second half of June! Despite the pleasant weather of May, the old Japanese calendar refers to June as "the month of water" for a reason! The rainy season has begun, and with it, humidity levels and typhoon frequency are increasing. Despite these challenges, we are determined to continue to train and sweat on the mats.

June is also the season of fireflies! These delicate creatures light up the night sky, and we are fortunate to witness their graceful ballet of light as they fly above us. And if we are lucky enough, we can also contemplate the Terrace rice fields which are now filled with water, creating beautiful views that reflect the colorful sunset sky.

From this month, our monthly offers will now get a little bit shorter and will run for around 10 days, so don't miss the opportunity! As usual, we will offer 10% OFF a product selection.
We picked for you Iaito, Samue, bags, belts, pants, calligraphies, and more to prepare for summer!

This discount will run until June 26th, 3 pm JST.

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

May Special Discount

10% OFF a product selection (until June 5th, 3 pm JPT)

May Special Discount!

Hello fellow Budoka!

May is finally here! And as you know, this is the beginning of one of our favorite periods of the year here at Seido.
Japanese families have just celebrated the "Golden Week", a one-week holiday where relatives gather together and people travel all around the country.
Koinobori (carp-shaped windsocks) are hung everywhere to celebrate Children's Day (on the last day of the Golden Week), ravishing the eyes with multicolor scenery. As a symbol of power and energy, they are invigorating our spirits and give us a courageous mindset.
In the north of Japan, there are still some late-blooming cherry blossoms, as here in Tokyo we are already enjoying the beautiful purple, pink, and white hues of the Wisteria.

Finally (and mostly), the weather is getting warmer and sunnier, which means it's a great time to head to the Dojo and practice martial arts. The Dojo can get pretty crowded, but it's always exciting to see practitioners from all around the world, with different backgrounds and cultures, coming together to learn and grow.

This month making no exception, we are still continuing our monthly offers of 10% OFF a product selection.
We picked for you some Karategi, bags, belts, calligraphies, and more! Discover everything on the website, we are sure you will find something that will suit you.

This discount will run until June 5th, 3 pm JST.

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

Golden Week 2023

Seido will be closed from May 3rd to May 5th. Our website stays operational and accepts orders, but no shipping will occur during this period.

Golden Week 2023

In Japan, April 29th (Showa Day), May 3rd (Constitution Memorial Day), May 4th (Greenery Day), and May 5th (Children's Day) are national holidays.

All suppliers, carriers and partners will be closed or will maintain only limited services during the entire week.
In order to avoid hundreds of orders piling up for Monday 8th, we will be working on May 1st, and 2nd.

Please also note that orders containing products that are order-made or out of stock might suffer a delay of about 2 weeks if their production/preparation time includes the Golden Week. This delay is taken into account by our system, and the date indicated at checkout stays accurate.

As usual, our team will continue to answer emails at a slower pace and our website will stay fully operational.

See you soon on SeidoShop.com!

(Picture by ucb)

April Special Discount

10% OFF a product selection (until May 1st, 3 pm JPT)

April Special Discount!

Hello fellow Budoka!
As you know, April is a special month in Japan, it's usually the peak of the beautiful season of Cherry Blossoms, and the Japanese gather together to enjoy petals flowing in the breeze. April is also the beginning of the school year here in Japan, and after 2 to 3 weeks off for students, it's time to go back to the dojo!

To go along with the arrival of spring, and with the new season in mind, we decided to offer 10% OFF a product selection.

We selected for you some light clothes, such as Juban and Samue, to cool you down during the upcoming warmer days. We also picked bags for your Aikido weapon sets, as well as some belts, pants, and calligraphies from Fuh-Mi to decorate your Dojo or your interior.

This discount will run until May 1st, 3 pm JST.

And as we spoke of Cherry Blossoms, we wanted to thank you again for your support during our last 'Sakura Charity Event'. We are proud to be part of such a close-knit community around humanitarian causes, and, thanks to you, we can create a better world together.

March report

March was quite busy for us behind the scenes, so we had to slow down the pace of production of the videos filmed during the last Kagami Biraki but we will publish the rest as soon as possible. Meanwhile, you can still check our dedicated playlist and subscribe to our channel if it's not done yet!

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

March Special Discount

10% OFF a product selection (until March 31st, 3 pm JPT)

March Special Discount!

Hello fellow Budoka!
We're already in March and Spring is just around the corner. We will soon enjoy warmer days and cherry blossoms all around Japan! But good things come to those who wait so let's be a little more patient!

To prepare for Spring's arrival and to renew your practicing gear, we're offering 10% OFF a product selection. Be it a Dogi, Hakama, Belt, Setta, Bags, or more, we hope you will find something to your liking.

This discount will run until March 31st, 3 pm JST.

Also, we wanted to announce a slight change in the way we are managing our Charity Discounts as they will now take place on special occasions throughout the year and last longer. So be ready for our next charity sale which will arrive at the end of this month! We hope you'll be there!

February report

We are still publishing videos of the Kagami Biraki & Budo Hajime event that was held last January, don't forget to check out our dedicated playlist and subscribe to our channel if it's not done yet.

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

February Special Discount

10% OFF a product selection (until March 1st, 3 pm JPT)

February Special Discount!

Hello fellow Budoka!
We hope 2023 is off to a good start for you all. The weather is getting even colder here in Japan, and snowy landscapes delight the eyes of nature lovers.

As usual at Seido, we have many orders to fulfill so there is no time to get cold!

For this month's special discount, we're offering 10% OFF a product selection to please every type of practitioner!
We are sure you will find something that you'll love as we selected Iaito, bags, calligraphies, Tessen, pants, Fukuroshinai, and more.

This discount will run until March 1st, 3 pm JPT.

January report

We had the chance to attend the Kagami Biraki & Budo Hajime in the legendary Nippon Budokan at the beginning of January. We already started to publish videos of the event, don't hesitate to check out our dedicated playlist.

That's it for this month, enjoy the discounts, and see you soon on SeidoShop.com!

New Year's Special Offer & Annual Inventory

10% OFF a product selection (until February 1st, 3 pm JPT) - Please note that we will be closed on Jan 27th (Fri) and 30th (Mon) for our annual inventory (taken into account in the shipping date announced on the website).

New Year's Special Offer!

Hello fellow Budoka!
On behalf of all the Seido staff, we wish you a Happy New Year! We hope you spent some nice holidays and are ready to get back on the tatami.

Everyone at Seido is now ready to begin a whole new year and get off to a flying start! Our products are always of the best quality and crafted with a lot of care, so we decided to give you the best offers possible throughout the year. We're beginning with 10% OFF a product selection!
We selected special products for you to begin the year on a fresh start: you'll find bokken, tanto, decorative supports, calligraphies, bags, and more.

This discount will run until February 1st, 3 pm JPT.

Please also note that we will be closed on January 27th (Fri) and 30th (Mon) for our annual inventory.

December report

The end of 2022 was quite busy for everyone here with the Green Friday and Christmas periods following up, nevertheless, we had some time to add new products and an article!

For Kendo lovers, we added two new Tsuba: the Leather Tsuba for Shinai, and the Plastic Tsuba for Shinai. If you own a shinai, these products will be the perfect match!
On our series of blog articles written by Fuh-mi, we just released a new one where she focuses on the three main Kakejiku (also called sometimes kakemono) styles: Read it here.

That's it for this month, enjoy the discounts, and may 2023 be favorable to you!

2022~2023 New Year's Holidays

Seido will be closed from December 29th and will resume operations on January 5th. There will be no order processing during this time but we'll keep answering your emails from home!

And here we are already at the end of 2022.

This year was busy for us! The first half was mostly marked by the COVID pandemic despite an overall improvement in the situation, and at the same time, the war between Ukraine and Russia broke out, causing both a human tragedy and a complicated international situation that unfortunately remains unresolved to this day.

Now, it's time to take some rest, our team, partners, craftsmen, and you all. We hope that 2023 will be brighter, it will surely bring new challenges but we know they will be faced, by your side.

Thus, Seido will be closed from December 29th to January 4th. We will resume activity on January 5th (Thu).
As usual, we will provide minimum email support with the goal of answering all messages within 48h during this time.

Please note that all our manufacturing workshops and partners will also close on approximately the same dates.
All orders containing a product (made-to-order, out-of-stock product, etc.) for which the production time includes this holiday period will be delayed by approximately 10 days (all is taken into account on the estimated shipping date provided automatically at checkout.)

Everyone here at Seido Team wishes you some very good holidays, peace, and good health.

We are looking forward to serving you again in 2023!